Marketing Manager at Terracon Consultants Inc | Chattanooga, TN

Marketing Manager

Chattanooga, TN (Unknown)

Salary Not AvailableSenior Level10+ years exp

Posted 5 weeks ago

The other 99% submit and hope. You're about to do something different.

Own division level marketing with CRM led reporting and ROI tracking while driving alignment with corporate strategy and a unified brand.

General Responsibilities: Provide support to or manage the marketing activities of an engineering consulting office or group of offices (division). Develop or maintain marketing materials and programs including but not limited to proposals, advertising, press releases, direct email/mail, social media, conference and tradeshow strategy, exhibits and promotional materials, statements of qualification and brochures. May also support marketing efforts by tracking sales data, maintaining databases and planning meetings and tradeshows.
Essential Roles and Responsibilities: Manage the marketing program for a division/office and a team of direct reports.
Manage the pursuit/proposal pipeline, develop pursuit strategies, and assist sellers/doers in marketing the lifecycle.
Lead CRM adoption in the office and produces marketing reports for leadership.
Lead and assist senior marketing strategists with division and office marketing meetings.
Work in partnership and align with corporate marketing and communications strategy and is a change agent on initiatives.
Create and manage division marketing plans and budgets with tracking return on investment (ROI) utilizing CRM.
Lead marketing and communication planning (digital, social, public relations) for a geographic area in partnership with corporate marketing and communications.
Lead major pursuit or regional go/no go meetings.
Responsible for internal training and maintaining the Terracon brand in the division.