Marketing Manager

Dublin, OH

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own and optimize B2B demand generation across digital channels, aligning paid media, automation, and CRM to drive pipeline and revenue, while coordinating with content and agencies.

  • Own end-to-end demand programs across paid media and digital channels.
  • Lead marketing automation, segmentation, and lead scoring to nurture and hand off to sales.
  • Oversee funnel metrics, campaign attribution, and agency performance to maximize ROI.

Job Description

Responsibilities

  • Build and execute B2B demand generation strategies across digital channels
  • Manage paid media programs (search, social, programmatic, trade) with focus on cost per lead and pipeline contribution
  • Own marketing automation (HubSpot, Marketo, Pardot, etc.), including campaigns, segmentation, nurture flows, and lead scoring
  • Oversee Salesforce CRM workflows including campaign attribution, lead routing, and funnel reporting
  • Optimize the B2B funnel from awareness to closed-won; improve conversion rates and sales handoff
  • Define channel strategy across paid, owned, and earned media
  • Manage external agencies (paid media, SEO, creative), ensuring performance against KPIs
  • Partner with content/design teams to develop landing pages, email campaigns, and digital ads
  • Support product and sub-brand launches with integrated demand programs
  • Track and report on pipeline, ROI, and campaign performance

Requirements

  • 5–7 years of B2B marketing experience with a focus on demand generation
  • Proven track record of driving pipeline and revenue growth
  • Strong experience managing paid media programs and budgets
  • Hands-on experience with Salesforce CRM (reporting, dashboards, workflows)
  • Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
  • Deep understanding of B2B funnel metrics and conversion optimization
  • Experience managing external agencies and holding them accountable to results
  • Solid digital marketing knowledge (SEO, SEM, paid social, email)
  • Strong analytical, problem-solving, and project management skills
  • Excellent communication and cross-functional collaboration skills

Preferred

  • Experience in logistics, transportation, leasing, or similar B2B industries
  • Experience marketing across U.S. and Canada markets

Benefits

  • Competitive Benefits including health, dental, vision, PTO, and retirement plan
  • Ownership & Autonomy over strategy, tools, and performance
  • Collaborative Culture working closely with Sales and leadership
  • Career Growth opportunities within a scaling marketing organization
  • High Impact Role directly tied to pipeline and revenue generation
TEN (Transportation Equipment Network) logo

TEN (Transportation Equipment Network)

TEN (Transportation Equipment Network) is the largest full-service trailer lessor in North America. With approximately 86,000 trailers, 1,000 employees, 240 service bays, 118 mobile service trucks, 430 mechanics, and locations across the United States and Canada, TEN is equipped to seamlessly serve customers across North America. TEN provides full-service leasing as well as maintenance, advanced technological solutions, consultation services, and other innovative offerings across numerous industry verticals.

Founded in 1974
Dublin, Ohio, USA
348 employees