Responsibilities

• Build and execute B2B demand generation strategies across digital channels
• Manage paid media programs (search, social, programmatic, trade) with focus on cost per lead and pipeline contribution
• Own marketing automation (HubSpot, Marketo, Pardot, etc.), including campaigns, segmentation, nurture flows, and lead scoring
• Oversee Salesforce CRM workflows including campaign attribution, lead routing, and funnel reporting
• Optimize the B2B funnel from awareness to closed-won; improve conversion rates and sales handoff
• Define channel strategy across paid, owned, and earned media
• Manage external agencies (paid media, SEO, creative), ensuring performance against KPIs
• Partner with content/design teams to develop landing pages, email campaigns, and digital ads
• Support product and sub-brand launches with integrated demand programs
• Track and report on pipeline, ROI, and campaign performance

Requirements

• 5–7 years of B2B marketing experience with a focus on demand generation
• Proven track record of driving pipeline and revenue growth
• Strong experience managing paid media programs and budgets
• Hands-on experience with Salesforce CRM (reporting, dashboards, workflows)
• Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
• Deep understanding of B2B funnel metrics and conversion optimization
• Experience managing external agencies and holding them accountable to results
• Solid digital marketing knowledge (SEO, SEM, paid social, email)
• Strong analytical, problem-solving, and project management skills
• Excellent communication and cross-functional collaboration skills

Preferred

• Experience in logistics, transportation, leasing, or similar B2B industries
• Experience marketing across U.S. and Canada markets

Benefits

• Competitive Benefits including health, dental, vision, PTO, and retirement plan