Responsibilities

• Define and lead the end-to-end development of in-app marketing strategies for creator-focused programs that support short-term and long-term business objectives.
• Build, manage, and optimize digital marketing channels, including email communications, in-app notifications, and other engagement touchpoints.
• Develop and promote digital marketing best practices while continuously identifying opportunities for innovation and campaign improvement.
• Design and execute testing strategies, including A/B and multivariate testing, to measure campaign effectiveness and optimize performance.
• Establish key performance indicators (KPIs) and monitor campaign results to provide data-driven recommendations and identify growth opportunities.
• Collaborate with cross-functional stakeholders to define project requirements, scope, deliverables, timelines, and success metrics.
• Analyze campaign performance and translate data into actionable insights that improve user engagement and marketing outcomes.

Requirements

• Experience developing and executing digital marketing campaigns across channels such as email, paid social, in-product messaging, or similar platforms.
• Experience with A/B testing, campaign measurement, performance analysis, and channel optimization.
• Experience partnering with analytics, data science, or business intelligence teams to evaluate campaign effectiveness.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Experience working effectively with cross-functional and matrixed teams.
• Analytical mindset with a focus on performance-driven marketing and continuous optimization.

Preferred

• Experience working in a fast-paced, dynamic, and ambiguous environment.
• Experience with Salesforce Marketing Cloud and/or Salesforce Data Cloud.
• Familiarity with the creator economy, content creators, and creator engagement strategies.
• Strong communication and stakeholder management skills.

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)