Responsibilities

• Own marketing operations end-to-end: manage HubSpot instance, workflows, lead scoring, contact management, segmentation, and reporting; ensure data cleanliness and accurate attribution; align systems with Rev Ops and Sales Ops.
• Drive conversion rate optimization across the funnel: own CRO across website, landing pages, email, and paid; run structured A/B tests; identify drop-off points and implement improvements.
• Bring product marketing rigor to GTM motion: support product launches with messaging frameworks, positioning documents, sales enablement assets, and competitive intelligence; translate product into buyer-ready language; keep assets up to date as product evolves.
• Build and run customer marketing programs: own lifecycle communications for existing customers—onboarding sequences, expansion campaigns, retention programs; collaborate with Customer Success on references and advocacy.
• Serve as the team's operational backbone: own marketing calendar, project tracking, cross-functional coordination; flag blockers and ensure campaigns and launches land on time; operate with a scalable approach.
• Use AI to accelerate output: leverage AI tools to automate repetitive tasks, improve workflow efficiency, and build solutions when needed