Responsibilities: Lead day-to-day execution of non-traditional marketing initiatives across channels such as retail, travel, education, healthcare, and others. Coordinate timelines, agency briefings, legal approvals, and creative delivery in partnership with internal teams and external partners. Support the execution and ongoing management of local marketing initiatives, including market-level tests, store-level activations, and other localized marketing efforts. Assist with program coordination, calendar management, and adherence to brand standards. Support Communications Strategy: Partner with Senior Marketing Manager on all franchisee-facing communications as it relates to non-trad and local marketing updates. This includes drafting copy for landing pages, presentations, and managing an inbox for local marketing requests. Support Measurement & Reporting: Support tracking and reporting of initiatives, compiling executional data and summaries for at-a-glance performance reviews of all programs. Support in Budget Management: Review project estimates and process invoices.