Responsibilities

• Plan, execute, and optimise integrated marketing campaigns that generate qualified leads and support revenue growth.
• Develop campaigns across digital, email, social media, webinars, content, and events.
• Continuously test and improve campaign performance using data and customer insights.
• Measure marketing performance against agreed KPIs and identify opportunities to improve results.
• Own the day-to-day management of the Strolll website and digital marketing channels.
• Create engaging content including blogs, customer stories, case studies, email campaigns, presentations, and sales collateral.
• Manage Strolll's social media presence, ensuring consistent messaging and regular engagement.
• Support SEO, paid advertising, and website optimisation, working with specialist partners where appropriate.
• Plan and deliver tradeshows, conferences, webinars, and customer events across the UK and US.
• Maximise return on investment from events through effective planning, lead capture, and follow-up.

Requirements

• 3-5+ years of experience in a marketing role, ideally within health tech, med tech, or digital health.
• Proven ability to market to UK, EU and US audiences—understanding regional nuances, healthcare regulations, and patient behaviours.
• Broad experience in social media, content marketing, events, digital marketing, and email marketing
• Experience supporting lead generation and working closely with sales teams.
• Confidence managing external agencies, freelancers, and specialist suppliers.
• Excellent copywriting and communication skills, able to turn clinical or technical concepts into clear, engaging content.
• Experience using CRM and marketing platforms such as HubSpot, Google Analytics, and LinkedIn Campaign Manager.
• Excellent analytical skills, with the ability to track and optimize marketing performance based on key metrics.
• Creative mindset—able to spot trends, develop unique campaign ideas, and stay ahead of the competition.
• Strong project management and ability to work independently in a fast-paced startup environment.