Responsibilities

• Lead the development and implementation of integrated marketing strategies that drive enrollment growth, engagement, and retention across owned and organic channels, including web, email, social media, SEO, and digital content.
• Develop and manage comprehensive marketing plans for assigned schools, ensuring alignment with organizational goals, school value propositions, and target audience needs.
• Oversee the creation and optimization of high-performing content and messaging across owned channels, ensuring consistency, relevance, and alignment with brand standards and student/family insights.
• Deliver regular performance read outs using data and dashboards (CTR, engagement, conversion).
• Leverage data, technology, and AI tools to personalize campaigns and scale impact.
• Collaborate cross-functionally with creative, product, digital, and school leadership teams to ensure campaigns accurately communicate differentiators and drive measurable impact.
• Guide the strategic use of analytics and performance insights to evaluate campaign effectiveness, inform content strategy, and optimize marketing touchpoints for audience engagement and conversion.
• Lead SEO and organic growth strategies , ensuring school websites and content ecosystems are optimized for visibility, discoverability, and conversion.
• Foster collaboration with internal stakeholders (including regional and national teams) to align marketing efforts, share best practices, and ensure consistency in messaging and execution.
• Drive continuous improvement through experimentation, testing, and performance analysis , applying insights to enhance campaign effectiveness and operational efficiency.

Requirements

• 5-7 years of experience in marketing, specifically in marketing OR equivalent combination of education and experience
• Ability to manage and juggle priorities on a daily basis and work independently
• Highly organized, detail-oriented, meets deadlines consistently
• Strong written and verbal communication skills
• High standards for quality and accountability in deliverables
• Strong strategic thinking, analytical thinking, problem-solving skills
• Excellent presentation skills with ability to leverage technology effectively
• Excellent interpersonal and collaborative skills with ability to build strong working relationships
• Ability to work both independently and within a team-oriented environment
• Strong project management and organizational skills with attention to detail

Preferred

• Product marketing experience
• Experience or interest in the K–12 education or edtech sector
• Previous collaboration with cross-functional remote teams
• Strong strategic thinking, analytical thinking, problem-solving skills

Benefits

• Randstad offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.