Marketing Manager, Stratafix at Johnson & Johnson Innovative Medicine | Raritan, NJ | $102K/yr – $177K/yr

Johnson & Johnson Innovative Medicine

Marketing Manager, Stratafix

Raritan, NJ (Hybrid)

$102K/yr – $177K/yrSenior Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own Stratafix brand strategy and cross functional execution from value prop and positioning to pricing, while shaping the portfolio and messaging to drive revenue and market share.

Brand strategy ownership: value proposition, segmentation, positioning, portfolio strategy, messaging, and pricing.
Promotional programs and field enablement: education, selling initiatives, contracting solutions, conventions, and digital/media planning.
Cross functional alignment and external partnerships: align with Sales, Prof Ed, Comm Ed, GSM, Ops, Supply Chain, and Finance; engage customers and KOLs to inform strategy.

Job Description

Responsibilities

Develop and implement brand strategy for the Stratafix portfolio, including value proposition, segmentation/targeting/positioning, portfolio strategy, messaging, and pricing
Create and execute promotional programs to deliver business objectives, including professional education, selling initiatives, contracting solutions, conventions, digital strategy and media plan development
Collaborate and support the Field Sales Organization by fostering strong relationships and delivering essential sales enablement tools, training, and educational resources to drive mutual success.
Partner with key functional stakeholders, including Sales, Prof Ed, Comm Ed, GSM, Commercial Operations, Supply Chain, and Finance to ensure alignment to strategy and to enable execution of critical business initiatives
Engage with customers, KOLs, and other external partners to understand critical needs that will inform brand strategy and commercial execution
Monitor and control budget to assess promotional effectiveness. Work productively with external agencies and cross functional groups within the organization.
Deliver financial business plan objectives, including revenue, share, and pricing commitments
Ensure applicable company compliance with all relevant regional requirements, company regulations, policies and procedures.

Requirements

A minimum of a Bachelor’s Degree is required
An advanced degree is preferred
A minimum of 6 years relevant business experience is required
Sales experience is preferred
Marketing experience is preferred
Demonstrated analytical strength is required
Demonstrated strategic thinking is required
Wound Closure expertise preferred.
Medical Device or healthcare industry knowledge is required
Strategic thinking, the ability to collaborate and challenge the status quo is required
Ability to build leadership relationships and influence in a highly matrixed organization is required
Excellent communication, presentation skills, and influencing skills to engage collaborators at all levels within the organization, from sales representatives to executive leaders is required
Ability to effectively build and foster relationships with both the sales organization and customers is required
This position will require up to 35% travel.

Nice to have

An advanced degree is preferred
Sales experience is preferred
Marketing experience is preferred
Wound Closure expertise preferred.
Demonstrated experience developing and leveraging customer insights is preferred
Demonstrated ability to successfully build and execute a marketing plan is preferred
Experience building Digital/Omnichannel campaigns preferred
Creative content creation skills with the ability to develop engaging and impactful marketing materials is preferred

Benefits

Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
Employees are eligible for the following time off benefits: Vacation – up to 120 hours per calendar year; Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year; Holiday pay, including Floating Holidays – up to 13 days per calendar year; Work, Personal and Family Time - up to 40 hours per calendar year
Additional information can be found through the link below! https://www.careers.jnj.com/employee-benefits

Johnson & Johnson Innovative Medicine

At Johnson & Johnson Innovative Medicine, we innovate with purpose, to lead where medicine is going. The experiences of patients around the world inform and inspire our science-based innovations, which continue to change and save lives. Applying rigorous science with compassion, we confidently address the most complex diseases of our time and develop the potential medicines of tomorrow. We are continuously working to develop treatments, aspiring to find cures, pioneering the path from lab to life, and championing patients every step of the way. https://bit.ly/3reuMvK

37K employees (745 in marketing)

innovativemedicine.jnj.com