Responsibilities

• The Marketing Manager will be responsible for conceptualizing, directing, and implementing all aspects of a strategic marketing plan for a regional shopping center that is aligned with the property’s business goals and long-term vision, with the results of increased center foot traffic, sales productivity, and retention.
• Pozitively position the center and the Company in the marketplace and shopping center industry.
• Responsible for effectively communicating with consumers through appropriate communication channels.
• Working cooperatively and collaboratively with General Manager and the Corporate Marketing Team to produce excellence in marketing quality and performance.
• Social Media is a fundamental of the marketing program and the MM must have a full understanding and knowledge on current social media trends. This includes daily management of handles, best practices, trends, and the differences between each platform.
• MM should follow portfolio guidance on Brand Image the “look and feel” for graphics/videos that are posted and how the social media account should look itself.
• Required to know how to use a content creation tool such as Canva, iMovie, Clips, and Adobe SparkPost.
• MM are responsible for Brand Voice the “personality” behind the mall including post/story copy, comments, and replies.
• MM will be responsible for knowing when to post on all social media channels.
• Should be aware of all partners social media account and follow them so they know when to tag accounts when partnering.

Requirements

• Bachelor’s degree (B.A.) preferably in marketing from a four-year college or university; minimum Associates degree in marketing
• Three years related marketing experience in a relevant field
• Excellent verbal and written communication skills
• Intermediate to excellent math skills and analytical ability
• Ability to work in a team-oriented environment
• Ability to work in a fast-paced environment, meeting frequent deadlines
• Demonstrated organizational skills
• Intermediate to expert ability in using Microsoft Office, Word, Excel, and other software programs
• Intermediate to expert ability in using various social media platforms
• Intermediate ability in using website content management systems