Responsibilities

• Own and execute the U.S. marketing strategy for outdoor fashion, apparel, accessories, and adjacent lifestyle categories in alignment with the applicable SOONS-affiliated brand direction and North American business priorities.
• Partner closely with SOONS-affiliated brand stakeholders and relevant teams in Korea on product launches, seasonal collections, product positioning, brand assets, campaign direction, and launch timing; communicate effectively in both Korean and English across written and verbal channels.
• Localize and adapt Korean product, campaign, and brand materials for U.S. consumers while preserving the intended brand identity and product story rather than relying on literal translation alone.
• Lead integrated campaigns across paid, owned, earned, and experiential channels, including social media, digital advertising, email, website, PR, creators/influencers, events, sponsorships, and strategic partnerships.
• Partner with E-Commerce to optimize product launches, digital merchandising, product detail pages, campaign landing pages, qualified traffic, conversion contribution, and seasonal promotions while protecting premium positioning.
• Work cross-functionally with E-Commerce, Sales, Customer Service, Operations, Finance, and HQ stakeholders to ensure launches are coordinated, on brand, commercially sound, and delivered on schedule.
• Operate hands-on in a lean organization, moving comfortably between strategy, project management, bilingual HQ coordination, creative review, content execution, events, partner management, and performance analysis.

Requirements

• Professional fluency in both Korean and English, written and spoken, is required. The role must be able to communicate business, marketing, product, and creative concepts effectively with both SOONS-affiliated brand stakeholders and relevant teams in Korea and U.S. stakeholders.
• Bachelor’s degree in Marketing, Communications, Fashion Marketing, Business, or a related field, or equivalent professional experience.
• 3-5 years of progressive marketing experience, preferably in outdoor apparel, fashion, lifestyle, premium consumer products, sporting goods, or a closely related category.
• Demonstrated experience launching or growing consumer products or collections through integrated marketing campaigns with measurable results.
• Strong understanding of brand strategy, consumer positioning, audience segmentation, fashion/lifestyle storytelling, content strategy, social media, digital marketing, PR, creators/influencers, partnerships, and experiential marketing.
• Ability to translate global brand direction into U.S.-market execution with cultural judgment, strong written communication, and attention to nuance.
• Experience managing agencies, freelancers, creators, photographers/videographers, stylists, or other external marketing partners.

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off and company holidays
• Employee discount on iKamper products