Marketing Manager at Snowbasin Resort | Salt Lake City, UT

Snowbasin Resort

Marketing Manager

Salt Lake City, UT (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-property hospitality marketing including content, social, influencer program, and on-site events across two properties.

Own end-to-end influencer and journalist visits with on-site coordination.
Must-have: 3+ years marketing experience in hospitality with visual content portfolio.
Standout: Cross-property planning and calendar-driven content across two hotels.

Job Description

Responsibilities

Execute organic content strategy across both properties, aligned to brand standards
Produce high-quality video and photography for social media
Manage all hotel social media channels for both properties including community management, response, and engagement
Own the hotel influencer program across the portfolio from start to finish, including identifying, vetting, coordinating visits, and tracking performance, managing all aspects independently
Be present and active across both properties, building strong relationships with department heads, and operational teams
Stay closely connected to each property's operational calendar, proactively identifying content opportunities including seasonal offerings, new menu items, and property events
Produce and distribute on-property collateral including signage, menus, posters, and promotional materials aligned to brand standards across both properties
Serve as the on-property creative resource for departmental marketing requests
Lead all influencer and journalist FAM visits, serving as the primary on-site coordinator and host
Partner with director and comms manager to implement a structured influencer audit process, evaluating audience alignment, engagement quality, and reach to ensure every partnership is purposeful and measurable

Requirements

Bachelor's degree or equivalent in Marketing, Communications, Hospitality, or related field
3+ years of marketing experience; hospitality or tourism experience strongly preferred
Demonstrated portfolio of visual content, photography and video for social media required
Proficiency in social media platforms and scheduling tools (Later, Sprout Social, or similar)
Working knowledge of Canva, Asana, or comparable creative and project management tools
Familiarity with CMS platforms and Microsoft Office Suite
Comfortable collaborating across distributed teams using tools such as Microsoft Teams
Ability to travel to Salt Lake City on a quarterly basis for team alignment and planning sessions

Snowbasin Resort

Snowbasin Resort, one of SKI Magazines top rated resorts, is 45 minutes north of Salt Lake City with one of the easiest drives from Salt Lake International Airport as well as quick access to the Park City Area and Downtown Ogden. With 3,000 skiable acres and 3,000 vertical feet, Snowbasin Resort is best known for wide-open bowls, gladed runs, manicured groomers, powder stashes days after a storm, and four terrain parks. Snowbasin has world-class snowmaking and one of the most advanced ski lift systems in the West. Enjoy award-winning cuisine including mountaintop dining with spectacular views and magnificent day lodges.

Founded in 1940

Huntsville, Utah, USA

281 employees (12 in marketing)

www.snowbasin.com