Responsibilities

• Execution & Day-to-Day Marketing Support
• Translate high-level direction into actionable campaigns, timelines, and deliverables.
• Partner with onsite and regional teams to ensure consistent, high-quality execution across all touchpoints.
• Community Marketing & Sales Support
• Support sales teams with marketing tools, collateral, digital campaigns, and sales center experience.
• Assist in the development of community positioning, messaging, and go-to-market materials.
• Ensure marketing efforts directly support traffic, lead generation, and sales velocity goals.
• SLC Homes & SLC Mortgage Collaboration
• Work closely with SLC Homes to align marketing with product positioning, buyer profiles, and community storytelling.
• Partner with SLC Mortgage to integrate financing messaging into campaigns and improve conversion across the buyer funnel.
• Identify opportunities to create seamless, cross-functional campaigns that connect homebuying and financing solutions.
• Digital, CRM & Campaign Management
• Coordinate execution of digital campaigns including paid media, email, website updates, and CRM touchpoints.
• Manage vendors and internal teams to ensure campaigns are delivered on time and on brand.
• Support optimization of website funnels, lead capture, and nurture strategies.
• Brand, Creative & Content
• Ensure all communities reflect Southern Land Company’s brand standards across signage, digital platforms, and collateral.
• Coordinate production of creative assets including photography, video, and marketing materials.
• Support storytelling efforts that elevate the lifestyle and differentiation of each community.
• Performance Tracking & Reporting
• Track and report on key performance metrics including leads, traffic, conversions, and campaign effectiveness.
• Support weekly/monthly reporting for leadership with clear insights and recommendations.
• Assist in managing community-level marketing budgets and ensuring efficient spend.
• Community Launches & Ongoing Activation
• Support marketing components of new community launches including naming, identity, and campaign rollout.
• Assist in planning and execution of events, broker outreach, and local activations.
• Help maintain momentum across stabilized and lease-up communities through ongoing programming and campaigns.
• Cross-Functional Collaboration
• Partner with teams across sales, development, design, construction, and operations to align marketing with product and timing.
• Serve as a connector between corporate marketing, regional teams, and external partners.
• Coordinate with PR and agency partners to support broader brand and community visibility.

Requirements

• Proven track record in Integrated Marketing Communications and New Development Residential Marketing.
• Strong understanding of digital marketing, including paid search, SEO, social media, Google Analytics, and website management.
• ILS and Reputation Management experience.
• Solid understanding of marketing analytics along with identifying historical data and trends.
• Proficiency in Microsoft Office and experience/understanding of Yardi, Engrain, Anyone Home, Peek, and Evolution software any/all.
• Demonstrated ability to meet deadlines while maintaining professionalism, and to effectively handle confrontational situations with objectivity.
• Outstanding writing, art direction skills, and a top-tier creative orientation.
• Leadership experience with a proven record of strategic growth initiatives.
• Excellent organizational, time management, and interpersonal skills, with the ability to work both independently and as part of a team.
• Ability to work under pressure, manage multiple projects simultaneously, and adapt to changing priorities and deadlines.
• Bachelor’s degree in Marketing, Communications, or related field.
• 5–8+ years of marketing experience, preferably in residential real estate, homebuilding, or related industry.
• Strong understanding of digital marketing, CRM systems, and performance-driven campaigns.
• Experience supporting multi-market or multi-community marketing efforts.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Strong communication, organization, and collaboration skills.
• Experience with platforms such as HubSpot, Meta, Google Analytics, and CRM tools preferred.
• Willingness to travel (~30–40%) to support key markets and community needs.