Responsibilities

• Marketing Strategy Development: Design and implement comprehensive marketing strategies to enhance brand visibility, lead generation, and customer engagement in the solar industry.
• Content Strategy & Collaboration: Partner with the branding team to guide the development of high-quality marketing content—including blog posts, social media assets, email newsletters, and case studies—ensuring alignment with OutBack Power’s strategic goals and brand identity.
• Campaign Management: Independently plan, execute, and manage multichannel marketing campaigns across platforms such as social media, online advertising, and email. Ensure campaigns are data-driven, performance-optimized, and support lead generation and brand awareness objectives.
• Digital Marketing: Manage SEO, SEM, PPC, and social media marketing efforts to improve lead generation and online engagement.
• Lead Generation: Develop strategies to generate and nurture leads, using tools like CRM software and marketing automation platforms.
• Collaboration: Work closely with cross-functional teams, including branding, sales, product development, and customer service, to align marketing initiatives with business goals.
• Event Planning & Trade Shows: Organize and represent the company at industry events, trade shows, and conferences to showcase our products and services.
• Analytics & Reporting: Track, measure, and report on key performance indicators (KPIs), such as website traffic, conversion rates, and campaign ROI, to ensure marketing efforts are effective and optimized.
• Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources and staying within financial guidelines
• All other duties assigned .

Requirements

• Strong understanding of digital marketing tactics including SEO, SEM, content marketing, email marketing, and social media.
• Experience in lead generation, customer acquisition, and conversion optimization.
• Familiarity with marketing automation tools (HubSpot, Marketo, etc.), CRM systems (Salesforce), and analytics platforms (Google Analytics).
• Exceptional written and verbal communication skills.
• Creative, analytical, and results-driven with the ability to work independently and as part of a team.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (MBA is a plus).
• 3+ years of experience in marketing, with a proven track record in driving lead generation and executing marketing campaigns.

Preferred

• Knowledge of the solar industry and renewable energy trends is preferred.
• MBA is a plus.