Responsibilities

• Lead the development and execution of the property social media strategy across all platforms
• Coordinate and capture on-site social media content and facilitate monthly content reviews
• Develop, plan, and execute promotional campaigns across social channels for food & beverage, weddings, spa, rooms, and events
• Monitor and respond to online guest feedback as part of proactive reputation management
• Collaborate with internal teams to identify storytelling opportunities and property highlights
• Maintain consistent brand voice and visual identity across all social platforms
• Oversee the annual digital marketing plan and broader marketing strategy to maximize revenue and market share
• Manage property digital strategy across Marriott.com and third-party travel sites
• Maintain website updates across hotel, dining, and venue pages, including menus, hours, event pages, and SEO health
• Monitor and recommend SEO enhancements in collaboration with Marriott Digital Services and agency partners
• Update Marriott property catalogs and Google Business listings
• Manage event ticketing setup through SevenRooms
• Partner with the paid media agency to develop seasonal and evergreen campaigns, including tracking and performance reporting
• Develop, segment, write, and deploy CRM messaging campaigns
• Support group lead generation and group platform updates
• Monitor travel trends, booking insights, OTA strategy, and promotional planning
• Collaborate with Revenue Management on OTA strategy, including bid and budget adjustments and hotel positioning
• Coordinate marketing performance reporting and insights for leadership
• Serve as brand guardian and liaison to ensure all marketing and collateral reflect brand standards and voice
• Lead asset development for marketing collateral and property photoshoots in coordination with internal teams and external partners? (kept as original phrasing not paraphrased)%.

Requirements

• English language proficiency (read, write, and understand)
• Professional demeanor appropriate for a luxury environment
• Superior verbal and written communication skills
• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Dreamweaver, Lightroom)
• Basic knowledge of HTML coding and working with email programs
• Experience in photography / photo editing
• Experience with social media channels including Facebook, Instagram, Twitter, YouTube, Google, Snapchat
• Knowledge of SEO / SEM a plus
• Strong planning, organizational and time management skills
• Ability to work independently and as part of a team
• Ability to multi task and take direction under pressure
• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major

Preferred

• Experience with SevenRooms or similar event ticketing systems
• SEO/SEM knowledge is a plus (bonus qualifications)