Responsibilities

• Develop comprehensive marketing strategies that align with company goals, focusing on digital channels such as social media, search engines, and email marketing.
• Manage paid advertising campaigns across platforms including Google Ads, Facebook Advertising, and other social media advertising campaigns to maximize reach and ROI.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic through effective SEO practices.
• Oversee website management using content management systems like WordPress, ensuring content is engaging, optimized, and up-to-date.
• Implement conversion optimization techniques by analyzing web analytics reporting with tools such as Google Analytics and Google Tag Manager to enhance user experience and increase conversions.
• Create compelling content for various channels, including blog posts, social media posts, email newsletters, and digital ads using Adobe Creative Suite tools like Photoshop and other graphic design software.
• Monitor campaign performance using marketing analytics and web analytics tools; prepare detailed reports to inform future strategies and optimize ongoing efforts.

Requirements

• Proven experience in digital marketing with a strong understanding of SEM (Search Engine Marketing), paid search marketing, and paid advertising campaign management.
• Proficiency in SEO tools, Google Analytics, Google AdWords, Google Tag Manager, and marketing automation platforms.
• Hands-on experience with content creation, graphic design (Adobe Photoshop), and social media management across platforms such as Facebook and other social media channels.

Benefits

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance