Responsibilities

• Track and understand the industry and market, being able to assist in the formulation and presentation of a current situation analysis (key market segments, Sensient position, competitive assessments), key issues impacting segment (consumer/market dynamics, internal/external issues/threats), trend assessment, key customer targets and a tactical plan for achieving growth targets.
• Identifies customer requirements, defines markets, evaluates competitors and establishes target market . Develops and implements product branding and position plans
• Analyzes market research and identifies business opportunities.
• Analyzes key cost drivers and assists in the development and implementation of pricing strategies and monitors gross profit margins.
• Researches and develops pricing policies and recommends appropriate sales channels and pricing strategies.
• Works with Sales in the development and delivery of customer presentations and may assist where required.
• Prepares and completes action plans for advertising, selling materials and trade show promotions, attends customer and supplier presentations as required.
• Analyzes ROI on marketing campaigns and adjusts tactics to improve efficiency.
• Lead all web-based initiatives including; websites, social media, digital promotional campaigns.
• Establishes budgets in line with business unit strategies and needs, monitors performance against budget. Analyzes ROI of overall Marketing spend and continuously adjusts allocation to improve spend efficiency.

Requirements

• Bachelor’s degree or equivalent education in marketing, business, or a related field; master’s degree is preferred.
• 10 or more years of marketing experience, including experience leading marketing initiatives and developing strategies that support business growth.
• Experience in manufacturing and business-to-business environments, preferably supporting companies that serve consumer packaged goods (CPG) customers.
• Strong understanding of market research, competitive analysis, customer requirements, product positioning, pricing, and profitability.
• Ability to translate market and consumer insights into practical strategies, priorities, and actionable plans.
• Strong collaboration and communication skills, with the ability to work effectively across Sales, Commercial, Technical, and global teams.
• Experience with digital marketing, social media, and customer-facing marketing programs; experience supporting the United States market is preferred.

Preferred

• master’s degree is preferred.

Benefits

• The opportunity to shape marketing strategy and directly contribute to business growth and profitability.
• The opportunity to influence product innovation, positioning, pricing, and go-to-market strategies.
• A collaborative environment where your market insights and recommendations can shape commercial priorities.
• Opportunity to collaborate with your colleagues, onsite 5 days per week.
• An excellent salary, benefit offering and development opportunities.