Marketing Manager

Towson, MD (Hybrid)

$65K/yr – $85K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive multi-location franchise marketing by coordinating teams and vendors to execute brand-aligned local campaigns and onboarding for new franchisees.

  • Own local marketing tasks across digital, local SEO, paid media, PR, and community outreach
  • Must-have: 5–8 years in franchising or multi-location marketing
  • Standout: Strong cross-functional liaison and vendor-management capability

Job Description

Responsibilities

  • Manage multiple franchise locations opening marketing tasks simultaneously, each with unique timelines and market needs
  • Coordinate internal teams, vendors, and partners to ensure marketing deliverables are completed on time
  • Track tasks, deadlines, and approvals to ensure smooth execution and accountability
  • Maintain clear documentation, workflows, and onboarding materials
  • Support franchisees across all major areas of marketing, including digital marketing, local SEO, paid media, social media, referral marketing, PR, and community outreach
  • Help franchisees understand and apply national marketing initiatives at the local level
  • Ensure marketing recommendations align with brand strategy and business objectives
  • Ensure franchise compliance with brand standards, messaging, and visual identity
  • Review and approve local marketing materials as needed
  • Help franchisees understand how to customize marketing while maintaining brand integrity

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • 5–8 years of marketing experience, preferably in franchising, multi-location, or service-based businesses
  • Extremely strong project or account management and organizational skills
  • Excellent written and verbal communication skills
  • Ability to work cross-functional with internal teams and franchise owners
  • Comfortable balancing strategic thinking with hands-on execution
  • Proven ability to multitask and prioritize in a fast-paced environment
  • Customer-service mindset with a proactive, solutions-oriented approach
  • Experience with Monday.com or Asana
  • Experience with Marketing Automation & Email Platforms: HubSpot, Mailchimp, ActiveCampaign, ConstantContact

Preferred

  • Experience supporting franchisees or multi-unit business is strongly preferred
  • Familiarity with both digital and conventional local marketing tactics (digital, social, referral, community-based marketing)
  • Experience working with agencies and outside vendor partners

Benefits

  • Competitive pay
  • Medical, Dental, Vision insurance with a generous percentage paid by the company
  • Flexible Spending Accounts for Health and Dependent care
  • Company paid Life Insurance, AD&D, and Short-Term Disability
  • Employee Assistance Plan
  • Voluntary long-term disability
  • 401k with excellent matching
  • PTO, Personal Days, Pd. Birthday, Pd. Holidays
  • Monthly reimbursement for gym membership
  • Education tuition reimbursement