Responsibilities

• Lead on-property content capture , including photography, video, and short-form storytelling across hotel spaces, guest experiences, events, and outlets
• Produce and edit social-first content (Reels, Stories, TikTok-style video, and photography) that reflects the property’s brand voice and positioning
• Maintain a consistent content calendar aligned with seasonal programming, need periods, and brand initiatives
• Partner with operations, F&B, and sales teams to identify and capture authentic, revenue-driving moments
• Manage and organize digital assets, ensuring content libraries are current and accessible
• Own day-to-day social media execution , including posting, scheduling, community engagement, and performance tracking
• Monitor and respond to guest comments, messages, and reviews in a timely, brand-appropriate manner
• Develop and execute social campaigns, giveaways, and influencer activations in collaboration with leadership
• Track performance metrics (engagement, reach, conversion signals) and optimize content strategy accordingly
• Support website updates through CMS platforms, ensuring content accuracy, visual appeal, and SEO best practices