Marketing Manager Running Project 3

Boston, MA (On-site)

$63K/yr – $83K/yrMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own cross-functional activation for the RUN program with PUMA, focusing on coordinating athlete moments, calendar governance, and budget while aligning with regional leads and retail partners.

  • Own program integration: work with brand, creative, social, and product teams to tell consistent stories across channels.
  • Operations and partnerships: manage calendars, budgets, logistics, and external agencies for race moments.
  • Growth and optimization: spot opportunities to improve activation impact and fit with regional strategies.

Job Description

Responsibilities

  • Partner with PUMA globally in connection with the operational, logistical, and creative execution of the Program.
  • Collaborate with PUMA’s global and regional running marketing teams to align on PUMA’s annual objectives, athlete activation moments, and key races, in each case, in connection with the Program.
  • Support the long-term vision and evolution of the Program to ensure alignment with PUMA Running’s brand and performance goals (to be determined by PUMA in its sole discretion).
  • Coordinate athlete communications, product seeding, and logistics for major race moments, in each case, to be determined by PUMA in its sole discretion.
  • Assist in managing the Program’s annual calendar, budget, and partner relationships.
  • Collaborate with PUMA’s brand marketing, creative, and social teams to bring the Program’s stories to life across all channels.
  • Partner with PUMA’s product team to support seeding strategy and athlete feedback loops.
  • Ensure alignment with PUMA’s regional running leads and retail partners on activation(s) in connection with the Program. For the sake of clarity, the exact number and timing of such activation(s) shall be determined by PUMA in its sole discretion.
  • Identify opportunities for optimization and growth in connection with the Program.
  • Support PUMA’s global “RUN” business unit with general marketing needs related to PUMA’s product, press/media, and events.

Requirements

  • Bachelor’s Degree in Marketing or related field
  • 2-4 years’ experience in Marketing role or proven related experience within an international environment
  • Excellent Written & verbal communication skills
  • Solid knowledge of Microsoft excel, power point and word are necessary
  • Excellent quantitative and organization skills
  • Ability to work cross-functionally in a global organization
  • Strong knowledge of and passion for the sports marketplace, specifically running
  • Proven ability to work independently and drive tasks to completion
  • Dependable and responsible with the ability to take initiative
  • Travel required up to 30% domestic/international

Preferred

  • Authentic connection to the running world (i.e. former athlete or similar) preferred
  • Previous corporate retail experience a plus
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Berlin, Berlin, DEU
4 employees (3 in marketing)