Marketing Manager

Responsibilities

• Works closely with Operations leadership on maintaining successful property marketing efforts that supports overall leasing efforts with both stabilized and lease up properties
• Responsible for utilizing internal marketing team support, individual expertise, and preferred agency partner services to provide next-level strategic thought leadership and support to ensure the right marketing mix and approach is applied to individual property needs
• Develops and executes strategic marketing plans for lease up communities; evaluating ongoing performance bi-weekly and providing performance data reporting that aligns with KPIs for the industry, RPM performance metrics, and market-specific targets
• Participates in regularly scheduled calls with regional operations leadership to review Marketing performance for individual property or regional manager portfolios and adjust strategy, tactics, and marketing investment as needed
• Provides training and best practices to onsite teams via internal learning platform and hosted monthly calls for the region on relevant topics
• Oversees onsite team completion of monthly marketing audits; ensuring ILS, lead tracking, website, concessions, and paid ad copy is up-to-date
• Participates in property takeover/onboarding process; ensuring all marketing-related tasks are prepared to launch on day of takeover, including website, paid digital, social media accounts, and ILS advertising
• Supports efforts related to New Business, performing digital audits, preparing marketing strategy slides, and comfortable in a client-facing role to represent RPM and RPM Marketing Services
• Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities
• Creates 30- and 60-day marketing action plans for properties that are at risk of dipping below budgeted occupancy and/or not meeting renewal targets

Requirements

• Bachelor’s degree in marketing, business, communications or related field. Experience may substitute for education
• Four years of marketing experience that directly supports regional marketing manager responsibilities; especially, but not limited to, paid digital media, strategic marketing recommendations, evaluating reporting data and making data-driven decisions
• Experience in multifamily industry, or related industries, required.
• Knowledge of of the real estate and residential property management industry, including tenant demographics, leasing trends, and marketing best practices
• Knowledge of brand strategy, including messaging, positioning, and maintaining brand consistency across multiple platforms
• Skilled in digital marketing channels (SEO, SEM, social media, email marketing, and content marketing) and familiarity with lead generation tools like Google Analytics, CRM systems, and marketing automation platforms
• Skilled in organization and project management to manage multiple marketing initiatives, campaigns, and events across various properties
• Ability to develop and execute data-driven marketing strategies that align with business goals and drive property performance
• Ability to analyze marketing data, track KPIs, and use insights to optimize campaigns and improve performance
• Ability to communicate effectively verbally and in writing

Benefits

• Weekly pay for all associates working onsite at an apartment community
• Comprehensive healthcare coverage available for all full-time, regular associates
• Employer-paid employee assistance, mental health, and wellness programs
• Ancillary benefits including critical illness, hospital indemnity, and accident insurance
• 401(k) with robust company match
• Opportunities for professional development, career growth, and role-based learning plans
• Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
• Paid time off plus floating holidays and volunteer days
• Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)