Marketing Manager at Round One Entertainment Inc. | Cerritos, CA | $77K/yr – $81K/yr

Round One Entertainment Inc.

Marketing Manager

Cerritos, CA (On-site)

$77K/yr – $81K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end mobile app marketing and cross-channel campaigns, coordinating product updates with content, analytics, and compliance to drive user growth and retention.

Own marketing strategy and execution for mobile apps, including user acquisition, retention, feature launches, and app store optimization.
Lead cross-functional collaboration to create compliant, user-friendly content and interfaces across web and mobile while tracking performance and optimizing spend.

Job Description

Responsibilities

Lead marketing strategy and execution for the company’s mobile applications, including development support, feature updates, user acquisition, and retention campaigns.
Manage ongoing maintenance of mobile applications, ensuring functionality, usability, and performance.
Update and modify website and mobile app content in a timely manner based on business needs and marketing initiatives.
Develop and implement digital marketing campaigns across web, app, and social media platforms.
Ensure compliance with CCPA, CRPA, and ADA regulations across all digital media, collaborating with legal and IT department as needed.
Partner with cross-functional teams to create engaging, user-friendly, and compliant content and interfaces.
Track, analyze, and report on marketing performance metrics, providing insights to optimize campaigns.
Manage budgets and resources for marketing projects, ensuring timely and cost-effective delivery.
Stay current on emerging marketing technologies, privacy laws, and accessibility standards.
Provide leadership and mentorship to the Marketing & Design Team.

Requirements

Bachelor’s Degree in Marketing, Communications, Business, Advertising, IT or similar field required
Five (5) + years’ of experience in management
Five (5) + years’ of experience in marketing
Strong knowledge of mobile app development cycles and app store marketing strategies.
Proven track record of developing and executing digital marketing campaigns.
Familiarity with privacy regulations (CCPA, CRPA) and accessibility standards (ADA) in digital media.
Basic knowledge of HTML, CSS, and JavaScript.
Hands-on experience with tag implementation and debugging using tools such as Google Tag Manager (GTM), GA4, and other tracking tools to ensure accurate data collection.
Server-side tracking implementation and management is a plus.
Strong problem-solving skills, including experience in evaluating, selecting, and testing new tools and vendors.

Preferred

(Preferred) Hands-on experience with Consent Management Platforms (CMP) and a solid understanding of Google Consent Mode, including the ability to configure these settings properly within GTM and other relevant debugging tools.
Knowledge of data analysis and performance metrics.
Experience with digital marketing platforms and tools.

Round One Entertainment Inc.

Round1 is a multi-entertainment activity complex holding stores in California (7), Washington (1), Colorado (1), Texas (2), Michigan (1), New York (2), Maine (1), Pennsylvania (2), Georgia (1), Massachusetts (1), Illinois (3), North Carolina (1), Utah (1), New Mexico (1), and Ohio (1) (as of September, 2018). Round1 originated in Japan, back in 1980 and with the support from fans and customers has successfully grown into 106 stores accounting for $772 million in sales (as of May, 2018). First overseas expansion was targeted to the United States in August 2010, opening the 1st store in City of Industry, California. Since then, we have opened 26 stores within 8 years and the company has continued to grow! In 2019, at least 10 stores are scheduled and planned to open 50 stores by 2020. As you can see, we are expanding and growing catering to wide range of customers from family, groups of kids, and adults providing an extraordinary fun and unforgettable experiences. We are currently recruiting staff and managers to join the company to improve our services.We are currently recruiting staffs and managers to join the company to improve our facilities with new ideas and new faces. There will be specific roles given to individuals to help with the new opening locations or operating in existing stores. Depending on the skills and abilities, employees get promotion as a General Manager to a District Manager. If you prefer to work at the core of Round One, there is a HQ position to work with the Marketing Team, Accounting Team, etc. Our motto is to have individuals develop with the company growth and expansion. We are waiting for your application to become one of our members!

Founded in 2009

Brea, California, USA

722 employees

www.round1usa.com