Responsibilities

• Develop and execute digital marketing campaigns across paid search, display, paid social, and meta-search channels to drive direct bookings and qualified website traffic.
• Manage and optimize Rosewood Calistoga's website content, landing pages, SEO strategy, user experience, and seasonal promotions.
• Co-lead the resort's social media strategy, creating compelling content and overseeing agency partners, content calendars, and influencer collaborations.
• Support email marketing campaigns and automated guest journeys that drive engagement, loyalty, and revenue growth.
• Monitor campaign performance and key marketing metrics to optimize marketing investments and maximize results.
• Assist in the development and implementation of annual marketing and communications plans aligned with commercial objectives and global brand initiatives.
• Support media relations efforts by hosting journalists, content creators, and supporting public relations activations.
• Drive marketing initiatives that showcase Rosewood Calistoga's culinary and wellness experiences to both resort guests and the local community.
• Develop strategic partnerships, local activations, special events, and brand collaborations that enhance awareness and market positioning.
• Coordinate photography and video productions while ensuring all creative assets align with Rosewood brand standards.

Requirements

• You have 4-6 years of progressive marketing experience within luxury hospitality, lifestyle, or luxury consumer brands.
• You possess a well-rounded marketing skillset spanning digital marketing, social media, website management, content marketing, and public relations.
• You are a strong storyteller with exceptional written and verbal communication skills and experience creating luxury brand content.
• You have a refined creative eye and a strong appreciation for photography, video, design, and brand presentation.
• You are highly organized and capable of managing multiple projects and priorities in a fast-paced environment.
• You leverage data and insights to evaluate performance, identify opportunities, and optimize marketing strategies.
• You thrive in collaborative environments and enjoy building relationships with colleagues, media partners, agencies, and community stakeholders.
• You have experience supporting Food & Beverage, culinary, wellness, or experiential marketing initiatives.
• You hold a bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• You embrace Rosewood's values and believe in creating meaningful connections through hospitality.