Responsibilities

• Lead and manage brand marketing initiatives across campaigns, content, digital channels, product communications, and seasonal moments.
• Oversee day-to-day execution, ensuring all creative, assets, deliverables, and approvals stay on track.
• Own marketing workflow and project management across teams and tools.
• Improve processes, build operational efficiencies, and streamline approvals to keep the team moving with clarity and confidence.
• Assist in managing the marketing calendar, ensuring alignment across product releases, storytelling moments, trade shows, and cross-functional priorities.
• Produce in-house campaign shoots, including logistics, timelines, budgets, crew/talent support, and on-site problem-solving.
• Work cross-functionally with creative teams to ensure content aligns with Richardson’s voice, tone, audiences, and brand values.
• Lead planning, logistics, and execution of trade shows and experiential activations.
• Manage booth assets, samples, timelines, vendor coordination, and on-site presence.
• Partner with internal teams to plan, implement, and optimize digital marketing and advertising, including email, social, website, and print.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field; or 5–7 years of relevant experience in lieu of a degree.
• 4–6 years of experience in brand marketing, social media management, marketing operations, and /or project management at a brand or marketing agency.
• Proven experience managing marketing campaigns from planning through launch.
• Strong understanding of content production, social media, digital marketing, and creative processes.
• Excellent project management skills with the ability to juggle multiple competing priorities.
• Experience with trade show planning, experiential marketing, or event logistics.
• Familiarity with marketing tools such as Monday.com, HubSpot, Canto, Figma, GA4, and WordPress.
• Exceptional written and verbal communication skills.
• Strong analytical thinking and experience with performance reporting.
• High emotional intelligence with a collaborative, team-first mindset.
• Creative problem-solver with strong attention to detail and the ability to navigate ambiguity.

Preferred

• Experience in the apparel, sporting goods, or outdoor industries.
• A love for sports, the outdoors, and the communities we serve.