Marketing Manager, Retail & Licensing at Sanrio, Inc. | Torrance, CA | $100K/yr – $110K/yr

Sanrio, Inc.

Marketing Manager, Retail & Licensing

Torrance, CA (Hybrid)

$100K/yr – $110K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive cross-functional retail marketing and partner campaigns to build cohesive, culturally relevant multi-touch programs for Sanrio.

Own campaign briefs, timelines, and master calendar across Retail, Licensing, Gaming, Creative, Content, and E‑comm.
Must-have: 5+ years in consumer brands/retail marketing with cross-functional leadership.
Standout: Experience with character storytelling and cultural relevance in brand campaigns.

Job Description

Responsibilities

Partner closely with Retail & Sales to define long‑term strategy, seasonal priorities, and key opportunities.
Build and deliver strategic campaign briefs that set the foundation for execution.
Serve as the primary point of contact for partners—guiding them, gathering assets, and ensuring smooth communication.
Project manage campaign timelines, deliverables, and alignment across all stakeholders.
Present campaign recaps with insights and recommendations for future growth.
Right‑size ad hoc requests based on business impact.
Provide brand stewardship and guidance to external partners to maintain brand integrity and consistency.
Elevate campaigns through character storytelling, cultural relevance, and cross‑category opportunities.
Partner with Retail, Licensing, Gaming, Creative, Content, and E‑comm teams to build cohesive multi‑touch campaigns.
Act as “the glue” of the campaign—driving clarity, connection, and collaborative ideation.

Requirements

BA/BS in Marketing, Business, or relevant experience.
5+ years in consumer brands, retail marketing, licensing, or culturally relevant brand marketing.
Experience with Airtable or other project management platforms.
Strong communication, presentation, and cross-functional leadership skills.
Ability to thrive in fast-paced environments with shifting priorities.
Cultural fluency across fandom, trends, and consumer behavior.
Experience with retail marketing, events, partnerships, or promotions.
Enthusiasm for the Sanrio brand and characters.
10–15% travel.

Preferred

Experience with character storytelling and cultural relevance.
Demonstrated ability to influence cross-functional teams in a fast-paced, culturally driven environment.

Sanrio, Inc.

3.4 Glassdoor

Sanrio® is the global lifestyle brand best known for pop icon Hello Kitty®, who celebrates her 50th Anniversary. Home to many endearing characters including ChococatTM My MelodyTM, Badtz-maruTM and KeroppiTM, Sanrio was founded on the 'small gift, big smile' philosophy - that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and Sanrio boutiques. For more information please visit www.sanrio.com.

Founded in 1960

USA

222 employees (50 in marketing)

www.sanrio.com

66% recommend to a friend