Responsibilities

• Partner closely with Retail & Sales to define long‑term strategy, seasonal priorities, and key opportunities.
• Build and deliver strategic campaign briefs that set the foundation for execution.
• Serve as the primary point of contact for partners—guiding them, gathering assets, and ensuring smooth communication.
• Project manage campaign timelines, deliverables, and alignment across all stakeholders.
• Present campaign recaps with insights and recommendations for future growth.
• Right‑size ad hoc requests based on business impact.
• Provide brand stewardship and guidance to external partners to maintain brand integrity and consistency.
• Elevate campaigns through character storytelling, cultural relevance, and cross‑category opportunities.
• Partner with Retail, Licensing, Gaming, Creative, Content, and E‑comm teams to build cohesive multi‑touch campaigns.
• Act as “the glue” of the campaign—driving clarity, connection, and collaborative ideation.

Requirements

• BA/BS in Marketing, Business, or relevant experience.
• 5+ years in consumer brands, retail marketing, licensing, or culturally relevant brand marketing.
• Experience with Airtable or other project management platforms.
• Strong communication, presentation, and cross‑functional leadership skills.
• Ability to thrive in fast‑paced environments with shifting priorities.
• Cultural fluency across fandom, trends, and consumer behavior.
• Experience with retail marketing, events, partnerships, or promotions.
• Enthusiasm for the Sanrio brand and characters.
• 10–15% travel.