Marketing Manager

Responsibilities

• Manage the firm's brand positioning, messaging, and visual identity across all markets and practice areas
• Develop and execute integrated marketing strategies aligned with the firm's growth objectives
• Oversee website content, SEO initiatives, digital advertising, email marketing campaigns, and social media channels
• Create and manage thought leadership campaigns including articles, newsletters, proposals, presentations, client alerts, webinars, podcasts, and industry insights
• Draft and edit marketing collateral, pitch materials, practice area descriptions, biographies, award submissions, and client communications
• Support FAS team in responding to and drafting client proposals
• Utilize various channels, including online research, social media platforms, conferences and networking events, to generate new leads and potential clients
• Collaborate with leadership team to develop and implement marketing strategies to maintain quality and timeliness of deliverables
• Develop and execute strategy to drive revenue growth for the firm
• Identify potential new markets for the firm’s services

Requirements

• Bachelor’s degree in marketing, business, communications, public relations, or related field
• Minimum of 5 years of progressive marketing, and/or business development experience
• Professional services experience is strongly preferred, particularly within litigation consulting, legal services, accounting, financial advisory, or management consulting

Preferred

• MBA or relevant marketing certification is a plus
• Experience with Salesforce and other CRM software a plus
• Proficient in Microsoft Office Suite, Adobe Creative Cloud, Adobe Express, Canva, Semrush / Ahrefs, and Google products