Responsibilities

• Coordinate and execute digital marketing campaigns while partnering with the Senior Director of Marketing to optimize performance and achieve campaign objectives.
• Manage and continuously improve the company’s WordPress website, landing pages, and digital customer experience.
• Use marketing analytics, customer insights, and business trends to recommend improvements that strengthen the customer journey and marketing performance.
• Leverage AI-powered tools and emerging technologies to improve marketing efficiency, content development, research, customer engagement, and decision-making.
• Design professional marketing materials and digital assets using Adobe Creative Suite while maintaining a consistent, high-quality brand experience.
• Develop marketing content and assets for websites, email campaigns, presentations, social media, and customer communications that support lead generation and sales.
• Build strong partnerships with sales, operations, leadership, and external vendors to gather insights, solve problems, and execute marketing initiatives.
• Support trade shows, community events, sponsorships, and other brand initiatives.
• Continuously identify opportunities to improve marketing performance, customer engagement, and business results.

Requirements

• 5+ years of progressive marketing experience with demonstrated success planning, executing, and improving marketing initiatives that support business growth.
• Experience with WordPress, Adobe Creative Suite, CRM platforms, SEO, and modern digital marketing tools.
• A strong analytical mindset with the ability to interpret marketing performance, customer behavior, and business trends to make informed recommendations.
• Experience leveraging AI-powered tools to improve marketing workflows, productivity, content development, research, and decision-making.
• Excellent communication, organization, and project management skills.
• Naturally curious, approachable, and confident communicating with people at every level of the organization. Comfortable asking questions, gathering insights, and building relationships that lead to better marketing.
• Note: Relevant experience in home services, construction, renewable energy, or related industry is a plus.

Preferred

• Experience in home services, construction, renewable energy, or a related industry is a plus.