Marketing Manager

New York City, NY (On-site)

$75K/yr – $85K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end multi-channel campaigns that move users from free to paid, with a strong bias toward email, social, and CRM. Drive daily outbound and 1:1 outreach to high-value targets, and pull non-users into the funnel through social engagement and targeted calls.

  • Lifecycle ownership: build, test, and optimize email, social, and CRM programs to accelerate conversion.
  • Outbound and engagement: execute daily newsjacking emails and high-value prospect conversations to fuel pipeline.
  • Measurement and iteration: track performance, report insights, and adjust strategy based on data.

Job Description

Responsibilities
  • Run daily, small-batch newsjacking email campaigns to non-users tied to current events and trending topics.
  • Send personalized 1:1 outreach to high-value prospects on the expert and PR side.
  • Make targeted cold calls to convert warm leads and re-engage cooled prospects.
  • Engage with non-users on social (reposting, liking, commenting) to build presence and pull them into the funnel.
  • Hand off Marketing Qualified Leads into HubSpot for sales and account follow-up.
  • Build and manage lifecycle and CRM programs that accelerate free to paid conversion.
  • Own and optimize email and social channels, including managing contractors and specialists where needed.
  • Take campaigns and projects from strategy through execution, owning the result end to end.
  • Track, measure, and report on campaign performance, and adjust based on what the data shows.
  • Manage content on our WordPress marketing site, keeping it current, cohesive, and on-brand.
  • Proven generalist marketer with 1-2 years of experience who can flex across channels and own campaigns end to end.
  • Comfortable with daily outbound work, including cold calls and 1:1 personalized email. This is not a sit-behind-the-dashboard role.
  • Experience in lifecycle and email marketing, SEO, CRO, and social channels.
  • Experience driving growth for a marketplace, network, or SaaS platform.
  • Strong individual contributor who can execute independently.
  • fluent across CRM systems, marketing automation platforms, and analytics tools.
  • Resilient and persistent on outreach. You enjoy the conversation, not just the campaign.
  • Adaptable and collaborative. You can move from technical execution to cross-functional alignment without friction.
  • NYC or proximate candidates only.
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Qwoted

3.2 Glassdoor

Qwoted is the network where experts, small businesses, and PR pros connect with journalists to get featured in tomorrow’s news. If you have a story to tell, we’ll connect you with media pros ready to help you share it.

Founded in 2018
New York, New York, USA
57 employees (21 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
311.2K
Monthly Google Ads Budget
$34.2K
Traffic Source Mix
Search
22.2%
Direct
72.2%
Referral
3.9%
Social
1.1%
Paid
0.5%

Headcount Trend

Current headcount: ~57

Marketing Team

Marketing Team Size
20 (35% of company)
Median Career Experience
20 years
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$3M
Last Raise
Corporate Round, 7 years ago

Funding History

  • Aug 2019
    Corporate Round