Responsibilities

• Brand Leadership - Protect and strengthen the Quality Service Today brand. - Ensure consistent messaging across every customer touchpoint. - Maintain our reputation as the most trusted home service company in our markets. Marketing Strategy - Develop annual marketing plans and quarterly campaigns. - Build measurable lead-generation strategies. - Create marketing budgets and maximize ROI. - Track KPIs and report results to leadership. Digital Marketing - Oversee SEO, Local SEO, Google Business Profiles, PPC, Local Service Ads, social media, email marketing, and website performance. - Improve conversion rates across all digital platforms. - Manage online reputation and customer reviews. Content & Medias - Produce compelling videos, photography, blog content, email campaigns, and customer success stories. - Coordinate media interviews, community events, and public relations opportunities. - Develop presentations and promotional materials. Analytics - Track marketing performance using dashboards and reporting tools. - Measure Cost Per Lead, Cost Per Booked Call, Revenue by Source, ROI, and Customer Acquisition Cost. - Continuously optimize campaigns using data. Leadership - Lead outside marketing vendors, agencies, photographers, and creative partners. - Build and mentor future marketing team members. - Collaborate with Operations, Sales, Dispatch, and Customer Service to ensure marketing aligns with business goals. What Success Looks Like - Increase booked service calls. - Improve lead quality. - Lower customer acquisition costs. - Increase brand recognition throughout Central North Carolina. - Improve customer retention. - Strengthen our online reputation. - Build marketing systems that scale with our growth.

Requirements

• Proven success growing a brand and generating measurable revenue.
• Strong understanding of digital marketing.
• Experience managing marketing budgets.
• Excellent communication and leadership skills.
• Highly organized and results driven.
• Think like an owner.
• Love solving problems.
• Are energized by growth.
• Use data to make decisions.
• Hold yourself accountable.

Preferred

• Home service industry experience (Plumbing, HVAC, Electrical, Septic, Roofing, etc.)
• Knowledge of Google Analytics, Looker Studio, CRM platforms, AI marketing tools, and automation platforms.
• Video production and social media strategy experience.
• SEO and local search optimization expertise.

Benefits

• Medical, Dental & Vision Insurance
• Company-sponsored Life Insurance
• 401(k) with Company Match
• Paid Holidays
• Paid Time Off
• Paid Training & Professional Development
• Opportunities for advancement as we continue to grow