Responsibilities

• developing and executing marketing strategies that drive customer acquisition, engagement, and retention for the AI options trading platform.
• Day-to-day tasks include creating and managing integrated marketing campaigns.
• overseeing digital channels.
• coordinating content and messaging.
• analyzing performance metrics to optimize marketing initiatives.
• work closely with product, data, and customer success teams to position Puthouse effectively in the market, refine value propositions, and ensure consistent brand communication.
• managing external vendors or agencies as needed.
• contributing to market research and competitive analysis.

Requirements

• Demonstrated experience in marketing strategy, campaign planning, and brand positioning in a tech or fintech environment.
• Strong skills in digital marketing channels, such as paid media, SEO/SEM, email marketing, and social media management.
• Ability to use analytics tools to track performance, interpret data, and make data-informed marketing decisions.
• Experience collaborating cross-functionally with product, engineering, and customer-facing teams to align marketing efforts.
• Excellent written and verbal communication skills, with the ability to translate complex financial or technical concepts into accessible messaging.
• Proven project management skills, including prioritization, timeline management, and attention to detail.
• Background in financial services, trading, or investing is highly beneficial, especially familiarity with options strategies.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Comfort working in a fast-paced, early-stage environment and adaptability to evolving priorities and tools.