Proposal & Marketing Specialist
NewsletterJobs.io
Olympia, WA (Remote)
$73K/yr - $115K/yrIn-houseFull-timeMid level
2 hrs ago
Marketing Manager - Pure Barre
Irvine, CA
$80K/yr – $93K/yrMid Level3+ years exp
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive franchise marketing across multi-unit brands to grow studio performance and lead generation.
- Own multi-channel franchise marketing campaigns and global brand initiatives.
- Must-have: 3–5+ years of marketing experience with in-house teams and CRM/platform proficiency.
- Standout: Experience collaborating with franchisees and field operators across a distributed network.
Job Description
Responsibilities
- Brand Marketing & Campaign Execution
- Support development and execution of national marketing campaigns and promotions
- Manage integrated marketing calendars aligned with brand priorities
- Partner with creative teams to develop campaign assets and messaging
- Ensure brand standards and visual identity are maintained across all channels
- Support product launches, programming initiatives, and brand partnerships
- Franchise Marketing Support
- Act as a primary marketing liaison to franchise owners and operators
- Provide guidance on local marketing strategy and studio growth initiatives
- Develop marketing playbooks, toolkits, and best practice resources
Requirements
- 3-5+ years of marketing experience, preferably with an in-house marketing organization
- Experience managing multi-channel marketing campaigns
- CRM platforms (Salesforce, HubSpot, or similar)
- Marketing automation tools
- Google Analytics or similar platforms
- Paid media fundamentals
- Microsoft Excel or Google Sheets
- Project management platforms (Asana, Monday, Wrike)
Preferred
- Experience in franchise, multi-unit retail, fitness, or wellness industries preferred
- Experience working with field operators or franchisees preferred
- Strong cross-functional collaboration skills
- Data-driven decision making
Benefits
- Competitive Salary ($80,000 - $92,500 per year) depending on experience
- Comprehensive Medical, Dental and Vision benefits
- Opportunities for additional bonuses
- Cell Phone Allowance
- 401k plan with 4% company match
- Complimentary corporate memberships to XPLUS and XPASS
Xponential Fitness
Xponential Fitness, Inc. (NYSE: XPOF) is a leading global curator of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; and BFT, a functional training and strength-based program. For more information, please visit the Company’s website at xponential.com.
