Marketing Manager

Responsibilities

• Direct the team's in-person outreach by region, and build referral relationships with dispensary staff, doctors and community groups
• Represent the company at events, health fairs and expos, and help plan them
• Oversee the outside vendors for digital marketing, SEO and paid ads, social media and design
• Keep online listings current and answer online reviews
• Run HubSpot as the customer record
• Track outreach, partnerships and referrals, and report monthly numbers (Google Analytics and KPIs) to leadership
• Help open new markets as the company grows

Requirements

• HubSpot, hands-on: they built and ran it themselves (email marketing, workflows, automation, reports). This one is non-negotiable.
• 3+ years of digital marketing
• 3 to 5+ years of marketing in the cannabis industry, including the federal and state rules on cannabis marketing
• Has managed outside agencies or contractors (digital ads, SEO, social media, design)
• Google Analytics: reads traffic, conversions and campaign results, and reports on them
• Comfortable doing in-person outreach at dispensaries, doctors' offices and community events

Preferred

• Marketing across several locations or states
• Healthcare or medical practice marketing (patient referrals, patient retention)
• Knows the Panhandle or Gulf Coast market
• Writes content: blogs, patient education, website updates