Marketing Manager - Production Animal at Cencora | USA | $89K/yr – $127K/yr

Marketing Manager - Production Animal

USA (Remote)

$89K/yr – $127K/yrSenior Level5+ years expFull time

Posted 4 months ago

Job Summary

Drive omni-channel marketing and launches for animal health products, shaping strategy, content, and enablement to grow pipeline.

Own multi-channel go-to-market plans and content to support product launches and messaging.
Must-have: 5+ years in marketing with cross-functional influence and ROI focus.
Standout: Experience launching in competitive markets and leading strategy with senior stakeholders.

Job Description

Responsibilities

Lead go-to-market strategy and integrated omni-channel marketing for assigned solutions and programs, including needs-based segmentation, targeting, positioning, value proposition, messaging, and marketing mix in collaboration with product marketing.
Partner with product, commercial, and cross-functional stakeholders to develop launch plans and marketing roadmaps that align to pipeline objectives and growth priorities.
Develop and deliver content and sales enablement assets to support internal teams and external audiences, including collateral, case studies, presentations, sales tools, and communications; ensure brand and message consistency across channels.
Identify opportunities to partner with industry publications and organizations through paid media opportunities to extend reach and drive awareness.
Support management of key opinion leaders (KOLs) and advisory board activities to inform strategy, strengthen credibility, and enable marketing initiatives.
Partner with digital marketing to maintain an always-on strategy across MWI’s digital marketing channels.
Define success metrics, measure performance and ROI, draw insights from results, and optimize plans, tactics, and budget (including VFFA) based on outcomes.
Collaborate with business and marketing leadership to identify strategic initiatives that improve market position and support pricing and positioning strategies to optimize revenue, market share, and profitability.
Assist with tradeshow planning and execution to strengthen MWI’s presence within the market.
Serve as a subject matter expert for assigned products, programs, and customer use cases.

Requirements

Bachelor’s degree in Marketing, Strategic Communications, Product Management, Business, or a related field.
5+ years of experience in marketing, commercialization, or a related role (animal health experience preferred; production animal experience a plus).
3–5 years of experience in product marketing or with exposure to product marketing; SaaS and/or platform experience preferred.
Demonstrated experience building multi-channel strategy plans, launching products/services in competitive markets, and measuring/assessing ROI.
Experience in B2B marketing and working closely with multiple teams including but not limited to sales, operations, and product teams.
Proven ability to influence cross-functionally and drive alignment with senior stakeholders.
Strong project management skills with a proactive approach and consistent follow-through.
Strong collaboration, organization, and prioritization skills.
Excellent verbal and written communication skills.
Strong strategic thinking and creativity, with the ability to translate complex concepts into compelling, customer-focused messaging.

Preferred

Experience in technology commercialization.

Benefits

We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members’ ability to live with purpose every day.
In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness.
This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave.
To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more.

Cencora

Cencora, a company building on the legacy of AmerisourceBergen, is a leading global pharmaceutical solutions organization centered on improving the lives of people and animals around the world. We connect manufacturers, providers, and patients to ensure that anyone can get the therapies they need, where and when they need them. We also help our partners bring their innovations to patients more efficiently to accelerate positive outcomes. Becoming Cencora has allowed us to combine all the companies and services of AmerisourceBergen. Now, as a unified and internationally inclusive brand, we’re continuing to invest in and focus on our core pharmaceutical distribution business, while also growing our platform of pharma and biopharma services to support pharmaceutical innovation and access. Our 51,000 worldwide team members are shaping the future of healthcare through the power of our purpose: We are united in our responsibility to create healthier futures. AmerisourceBergen, now Cencora, is ranked #10 on the Fortune 500 and #24 on the Global Fortune 500 with more than $290 billion in annual revenue.

Founded in 2022

27K employees (546 in marketing)

www.cencora.com