Responsibilities

• Plan, build, and launch integrated campaigns (email drips, direct mail, landing pages, playbooks).
• Manage campaign setup and tracking in Salesforce, including member status, attribution, and progress reporting.
• Coordinate campaign timelines and deliverables across design, sales, and product stakeholders.
• Maintain and refresh evergreen campaigns as integrations, products, and target lists evolve.
• Own Pardot (Marketing Cloud Account Engagement) administration: forms, email templates, drip programs, list segmentation, and scoring.
• Manage lead routing and handoff to sales, including lead source hygiene and follow-up.
• Monthly reporting on lead volume, conversion, and campaign attribution.
• Produce and maintain sales collateral: one-sheeters, playbooks, scorecards, initiative documentation, and proposal support materials.
• Help write and publish web pages and landing pages within POS brand standards.
• Own the recurring internal marketing newsletter and sales-facing program communications.

Requirements

• BA/BS in Marketing, Communications, or similar degree.
• 8+ years' experience in B2B marketing with hands-on campaign execution experience.
• Working proficiency in Pardot or a comparable marketing automation platform; certification a plus.
• Experience managing campaigns and reporting in Salesforce.
• Strong writing skills with the ability to produce clear, concrete, plain-language business content.
• Comfort with HTML and CMS-based web publishing.
• Highly organized project manager able to run multiple concurrent campaigns with cross-functional dependencies.
• Healthcare, print, or payments industry experience a plus.
• Experience working with and supporting a B2B sales team.

Preferred

• Pardot certification