Marketing Manager, Platform at Amplify | USA | $82K/yr – $85K/yr

Amplify

Marketing Manager, Platform

USA (Remote)

$82K/yr – $85K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Build platform marketing ownership around content, events and community to drive feature adoption and feedback loops.

Platform marketing ownership: drive usage and engagement with a unified plan for content, events and community.
Audience-centric storytelling: craft copy and collateral for teachers, admins, and decision-makers.
Feedback-driven optimization: translate user input into platform and marketing improvements.

Job Description

Responsibilities

Support the execution of the platform marketing strategy through the following elements:
Create compelling marketing materials, such as flyers, posters, and other collateral.
Support video and photography projects.
Assist in planning and executing contests to engage and grow the user community.
Write clear and compelling copy that aligns with our positioning and messaging.
Promote new features to both potential and current users, working closely with Product Managers and product development leaders.
Organize and host events for the Amplify Classroom user base, influencers and decision-makers.
Write emails that keep Amplify Classroom’s robust user community engaged, focusing on new features, tools, and lessons.
Support the development and delivery of sales training.
Collaborate with the platform and platform marketing teams to drive usage, nurture the user community, and enhance engagement and brand loyalty.

Amplify

3.7 Glassdoor

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and formative assessment. Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment and intervention products turn data into practical instructional support to help students at every skill level build a strong foundation in early reading and math. All of our programs provide teachers with powerful tools that help them understand and respond to the needs of their students. Today, Amplify serves more than 10 million students in all 50 states.

Founded in 2000

Brooklyn, New York, USA

3K employees (332 in marketing)

www.amplify.com

67% recommend to a friend

81% CEO approval