Marketing Manager, Platform

USA (Remote)

$82K/yr – $85K/yrMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Build platform marketing ownership around content, events and community to drive feature adoption and feedback loops.

  • Platform marketing ownership: drive usage and engagement with a unified plan for content, events and community.
  • Audience-centric storytelling: craft copy and collateral for teachers, admins, and decision-makers.
  • Feedback-driven optimization: translate user input into platform and marketing improvements.

Job Description

Responsibilities

  • Support the execution of the platform marketing strategy through the following elements:
  • Create compelling marketing materials, such as flyers, posters, and other collateral.
  • Support video and photography projects.
  • Assist in planning and executing contests to engage and grow the user community.
  • Write clear and compelling copy that aligns with our positioning and messaging.
  • Promote new features to both potential and current users, working closely with Product Managers and product development leaders.
  • Organize and host events for the Amplify Classroom user base, influencers and decision-makers.
  • Write emails that keep Amplify Classroom’s robust user community engaged, focusing on new features, tools, and lessons.
  • Support the development and delivery of sales training.
  • Collaborate with the platform and platform marketing teams to drive usage, nurture the user community, and enhance engagement and brand loyalty.
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Amplify

3.7 Glassdoor

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and formative assessment. Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment and intervention products turn data into practical instructional support to help students at every skill level build a strong foundation in early reading and math. All of our programs provide teachers with powerful tools that help them understand and respond to the needs of their students. Today, Amplify serves more than 10 million students in all 50 states.

Founded in 2000
Brooklyn, New York, USA
3K employees (332 in marketing)
67% recommend to a friend
81% CEO approval

Salaries

Posted range

$82K/yr – $85K/yr

Taken straight from the job posting.

See all Amplify salaries

Funding

Total Funding
$215M
Last Raise
$215M
Series C, 3 years ago

Funding History

  • May 2023
    Series C
  • Oct 2021
    Series Unknown • $215M

Traffic Signals

Monthly Visitors
23.9M
Monthly Google Ads Budget
$51.7K
Traffic Source Mix
Search
20.4%
Direct
70.5%
Referral
8.8%
Social
0.1%
Paid
0.1%

Headcount Trend

Current headcount: ~3K

Recent News

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Marketing Manager, Platform

Amplify · USA · Remote