Marketing Manager, Planning, Resources and Investments

USA (Remote)

$101K/yr – $162K/yrSenior Level7+ years expFull time

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and coordinate enterprise marketing planning and portfolio visibility, aligning cross-functional teams and driving capacity, budgeting, and governance across Marketing, Technology, Product, and Finance.

  • Lead end-to-end marketing planning and translate priorities into integrated plans.
  • Own visibility into the marketing portfolio, tracking priorities, timelines, and delivery.
  • Champion integrated planning across Marketing, Technology, Product, and Finance.

Job Description

Responsibilities

  • Lead end-to-end marketing planning, translating enterprise priorities into integrated plans, timelines, and a unified roadmap and campaign calendar that aligns cross-functional teams
  • Own and maintain full visibility into the marketing portfolio, tracking priorities, dependencies, timelines, and delivery status across all initiatives
  • Champion integrated planning across Marketing, Technology, Product, and Finance to ensure alignment on priorities, sequencing, and execution
  • Build and manage resource and capacity models that provide clear visibility into workload, constraints, and tradeoffs across the portfolio
  • Partner with leaders to align initiatives to capacity and budgets, proactively surfacing tradeoffs and supporting scenario planning for changing priorities
  • Oversee marketing investment governance, including budget tracking, forecasting, vendor spend visibility, and performance monitoring
  • Partner with Finance and Procurement to manage vendor relationships, contract commitments, and ensure accountability across external spend
  • Support development of business cases, investment frameworks, and decision-support materials to guide leadership decisions
  • Design and operate intake, prioritization, and workflow governance processes, supported by clear documentation and operating playbooks
  • Establish and lead operating cadences (such as planning reviews and syncs) while driving change management to improve adoption of tools, processes, and ways of working

Requirements

  • Bachelor’s degree in Business, Marketing, Operations, or a related field (or equivalent experience), with 7+ years of progressive experience in marketing operations, planning, or program management
  • Proven ability to lead complex, cross-functional work in fast-paced, matrixed environments, managing multiple stakeholders, priorities, and competing demands
  • Experience partnering with Finance, Procurement, or enterprise teams on budgets, vendor management, and investment governance processes
  • Strong familiarity with marketing work management platforms such as Workfront, Asana, Smartsheet, or Jira
  • Advanced proficiency in Microsoft Office, along with experience using financial and procurement systems such as SAP, Workday, or Coupa
  • Exposure to AI-powered marketing tools, workflow automation, or operational intelligence solutions, with a focus on driving efficiency and innovation

Preferred

  • Ability to influence without formal authority, building alignment and driving progress across cross-functional teams through trust and credibility
  • Strong executive communication and storytelling skills, with the ability to simplify complexity and clearly convey insights to both leaders and partners
  • Operational rigor and a continuous improvement mindset, bringing structure to ambiguity and leaving processes better than you found them
  • Strategic thinking and curiosity, with a tendency to challenge assumptions, ask the right questions, and help shape priorities
  • Adaptability and collaboration, thriving in evolving environments while building strong, productive relationships across teams
  • Bias for action, demonstrating urgency, accountability, and consistent follow-through to deliver results sustainably

Benefits

  • medical and prescription drug coverage
  • 401(k) plan
  • Employee Assistance Program
  • virtual) fitness center programs
  • associate discount program
  • automatically enrolled in Business Travel Accident Insurance
  • Associate Tax Prep benefit
  • we invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.
H&R Block logo

H&R Block

3.8 Glassdoor

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best.We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates.People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together...we truly believe it!

Founded in 1955
Kansas City, Missouri, USA
16K employees (361 in marketing)
72% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
4.9M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.7%
Direct
52.8%
Referral
5.3%
Social
0.8%
Paid
1.2%

Headcount Trend

Current headcount: ~15.8K

Marketing Team

Marketing Team Size
229 (1% of company)
Median Career Experience
18 years
Median Tenure
10.7 years
Marketing Roles Posted (Last 30 Days)
4

Recent News