Marketing Specialist
PLUS Foundation
USA (Remote)
$60K/yr - $67K/yrIn-houseFull-timeMid level5+ years exp.
1 hr ago
Marketing Manager - Pittsburgh Playhouse
Pittsburgh, PA (Hybrid)
Salary Not AvailableManager5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the cross-channel marketing engine for a university performing-arts program, driving audience growth and engagement through integrated campaigns, social media, content storytelling, and CRM-led outreach.
- Own multi-platform marketing programs (campaigns, social, email, digital storytelling, paid ads) to grow Playhouse and COPA audience and ticket revenue.
- Coordinate assets, timelines, and guest content with partners while ensuring brand-consistent messaging across venues and events.
- Lead audience development and Tessitura CRM initiatives to optimize segmentation, communications, and sales analytics.
Job Description
- Lead execution of marketing campaigns, audience engagement initiatives, social media strategy, email marketing, digital communications and promotional efforts for Pittsburgh Playhouse and COPA productions, partner events, and special initiatives
- Develop and manage marketing timelines, content calendars, digital storytelling initiatives, paid advertising campaigns, and audience growth strategies across multiple platforms
- Manage and maintain Pittsburgh Playhouse and COPA website content, ensuring event information, ticketing links, production details, promotional messaging, production details, and audience communications remain accurate, current, and user-friendly
- Oversee graphic design needs, press releases, promotional messaging, media communications, social media content, radio and television advertising, audience-facing materials, and production collateral including Playbills and printed materials
- Lead creation of audience surveys, marketing recaps, show wrap-up materials, and audience feedback initiatives, including gathering guest testimonials, photos, and engagement content for future marketing, donor, and audience development efforts
- Coordinate marketing assets, timelines, photography, video, graphics, and promotional materials with internal and external partners
- Collaborate with university marketing teams to maintain brand consistency across all digital and print platforms
- Oversee and guide social media strategy, audience engagement, platform performance, and campaign analytics while recommending strategic adjustments as needed
- Lead audience development, customer relationship management, and patron engagement initiatives designed to strengthen audience loyalty, increase visibility, and drive ticket revenue growth
- Oversee audience segmentation, patron communication workflows, reporting, and customer relationship management (CRM) coordination through Tessitura to support strategic marketing, audience targeting, promotional initiatives, ticket sales analysis, and media buying strategies
Point Park University
Founded in 1933, Point Park University is a dynamic, urban university with a strong liberal arts tradition. Located in Downtown Pittsburgh, Point Park enrolls nearly 4,000 full- and part-time students in more than 100 undergraduate and graduate programs offered through the School of Arts and Sciences, School of Business, School of Communication and Conservatory of Performing Arts. We are an integral part of Pittsburgh. Point Park's campus is the second largest footprint in Downtown. Our Academic Village is a multiblock, living and learning hub, where leading businesses and organizations are able to interact with one of the most dynamic private, urban universities in America.
