Responsibilities

• Lead initiatives across the product life cycle and execute a GTM plan to drive impact
• Champion the voice of the B2B customer and support accountant sales teams through a learning agenda
• Leverage consumer insights, competitive and industry insights to differentiate our product offerings
• Turn deep customer insights into winning positioning, value proposition and messaging
• Collaborate cross-functionally with product marketing, channel marketing, sales, finance, analytics, and product to test and iterate our solution-sell approach across all channels, providing customer insights, positioning, and content to drive demand
• Develop launch and growth strategies focusing on integration with other QBO and QBOA platforms/services; define market sizing and objectives
• Lead marketing campaigns, set objectives, and track campaign impact and ROI
• Present learnings and recommendations across the organization

Requirements

• BA/BS required, or equivalent work experience
• 7+ years professional experience in marketing driving go-to-market strategies
• Experience in SaaS companies, B2B marketing
• Ability to translate consumer insight and business strategies into great execution
• Proven experience leading and influencing cross-functional teams to deliver amazing outcomes

Preferred

• MBA a plus
• Experience with AP solutions and/or expense management a plus
• Experience as an accountant or working with accounts a plus