Marketing Manager, Paid Social at Zocdoc | New York, USA | $130K/yr – $170K/yr

Zocdoc

Marketing Manager, Paid Social

New York, USA (Hybrid)

$130K/yr – $170K/yrMid Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social strategy and performance optimization across platforms to hit ROAS and acquisition goals.

Own channel strategy, roadmaps, and cross-platform campaign execution.
Must-have: 7–9 years of paid social leadership with proven ROAS results.
Standout: Strong cross-functional collaboration and data-driven reporting.

Job Description

Responsibilities

Guiding the channel strategy and execution of our paid social campaigns across platforms
Managing ongoing optimizations to ensure performance stays aligned with ROAS and acquisition goals
Supporting the development and implementation of strategies to continue facilitating growth
Driving long term strategic roadmaps and build out new paid social sub-channels
Leading the ongoing development of paid social’s creative strategy
Building and owning the creative testing roadmap, briefing creative partners, and pitching new concepts grounded in trends and performance data
Executing campaign builds, creative trafficking and optimizations across platforms
QA-ing campaign setup, tracking, and creative specs to ensure flawless execution across all active initiatives
Analyzing performance data directly in platform dashboards and BI tools to inform daily and weekly campaign optimizations
Owning channel-level reporting and analysis

Requirements

7–9 years of experience owning and scaling paid social campaigns, with a proven track record of hitting performance goals
Deep expertise in paid social platforms, best practices, and emerging trends
Proven track record planning, testing and iterating on creative strategies
An analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
Strong analytical skills and proficiency with Looker or other BI tools
Excellent communication and collaboration skills, with the ability to align stakeholders across functions

Preferred

Experience with CRO and landing page testing is a plus

Benefits

Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness programs with Wellhub
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks

Zocdoc

3.8 Glassdoor

"Zocdoc is the leading healthcare marketplace that aims to help every patient find and book every type of care. Each month, millions of patients visit Zocdoc.com or use the Zocdoc app to find quality, in-network doctors, see their real-time availability, and instantly book appointments for in-person or virtual care. Zocdoc doesn't just make healthcare easier, it also accelerates patients' access to care with the typical appointment happening within 24 to 72 hours of booking.While Zocdoc's mission is to give power to the patient, the company supports healthcare providers, too. Doctors across every state, specialty and segment — from solo practitioners to large hospitals and health systems — rely on Zocdoc to grow their practice, at every stage. With Zocdoc, they can reach new patients where they’re seeking care, save staff time with tools that integrate into their practice software, and delight their patients through great experiences that keep them coming back. Overall, Zocdoc delivers the seamless, modern healthcare experience patients deserve.Before joining the conversation, please review our community guidelines: https://zocdoc.me/social

Founded in 2007

New York, New York, USA

1.2K employees (103 in marketing)

www.zocdoc.com

67% recommend to a friend

86% CEO approval