Marketing Manager, Paid Social

Responsibilities

• Contribute to the global strategy for paid social growth campaigns
• Execute and monitor paid social campaigns across major platforms (Meta, TikTok, etc.), ensuring campaigns are launched on time, within budget, and error-free
• Independently manage campaign launches, pacing, troubleshooting, and optimization across complex paid social programs
• Implement A/B tests and experimentation frameworks (creative, audience, bid strategies) to drive acquisition and retention KPIs
• Monitor performance and suggest optimizations to improve efficiency against incrementality targets.
• Utilize internal and external tools (e.g., Smartly, Meta Ads Manager) to scale operations.
• Synthesize performance insights into clear recommendations for cross-functional and senior stakeholders
• Stay up to date on industry trends, platform updates (e.g., iOS changes), and competitor activity to ensure Uber remains ahead of the curve
• Use AI-enabled tools, automation, and platform capabilities to improve campaign setup, QA, optimization, reporting, and other workflows

Requirements

• 4+ years of experience in performance marketing, specifically with hands-on keyboard experience in paid social channels (Meta, TikTok, Snap, etc.)
• Strong experience in Facebook/TikTok ad manager or ad management tools (Smartly)
• Strong experience using Google Sheets / Excel (filters, pivot tables, VLOOKUPs) and Tableau to analyze data and identify patterns with confidence
• Understanding of core performance metrics (CPA, ROAS, CPM, CTR) and basic attribution concepts.

Preferred

• Experience with app-based performance marketing and MMPs (e.g., Singular, Appsflyer, Branch) is highly preferred
• Experience with incrementality testing and lift measurement, with a clear understanding of how to evaluate media impact beyond standard platform attribution
• Experience using AI, automation, or advanced tooling to improve marketing workflows, campaign operations, reporting, or optimization
• Proven ability to manage multiple campaigns simultaneously, prioritize effectively, and maintain accountability to timelines
• A desire to move quickly, experiment with new ideas, and adapt to a fast-paced environment
• Excellent written and verbal communication skills; ability to explain campaign results to cross-functional partners
• General curiosity about performance marketing data and how media platforms work
• Understanding of best practices for acquisition/performance media campaigns with a focus on incrementality