Responsibilities

• Develop and execute end-to-end digital marketing strategies with a strong focus on paid search (Google Ads) and paid social (Meta Ads Manager) to drive growth and maximize ROAS.
• Manage campaign planning, setup, optimization, and reporting across all digital platforms.
• Work with clients and internal teams to translate business goals into measurable marketing tactics.
• Monitor daily budgets and campaign pacing, optimizing for performance and efficiency.
• Present strategy and performance insights to clients in a clear, compelling way using Keynote.
• Drive creative campaign development by collaborating closely with the internal creative team.
• Conduct audience and competitor research to uncover opportunities and optimize campaigns.
• Analyze campaign data to surface insights, trends, and actionable next steps.
• Collaborate with analytics to evaluate acquisition vs retention strategies and campaign impact.
• Stay current with platform updates, algorithm changes, and digital marketing best practices.

Requirements

• 3+ years of experience managing paid digital campaigns (Google Ads + Meta Ads required).
• Holistic strategy experience spanning both performance and brand marketing tactics.
• Strong knowledge of Google Analytics, and other paid social media platforms (Pinterest, LinkedIn) is ideal.
• Proven ability to develop and execute successful digital marketing campaigns.
• Deep understanding of pixels, conversion tracking, and tagging best practices.
• Exceptional written and verbal communication skills.
• Advanced proficiency with Keynote.
• Comfortable presenting and communicating with clients directly.
• Creative and analytical mindset with a focus on data-driven decision-making.
• Must be a great collaborator and creative partner.

Benefits

• A fun, creative and collaborative work environment
• Flexible office / remote working
• Medical, dental, vision
• 401K plus company matching
• 15 vacation days and 5 sick days, increasing with tenure