Marketing Manager at Packet Fusion | Pleasanton, CA | $85K/yr – $150K/yr

Packet Fusion

Marketing Manager

Pleasanton, CA (Unknown)

$85K/yr – $150K/yrMid Level3+ years exp

Posted 3 weeks ago

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Job Summary

Own and lead Packet Fusion's inbound and outbound marketing efforts, shaping brand position and end-to-end campaigns across digital, social, email, events, and partner programs.

Own marketing operations and data quality (CRM, campaigns, reporting)
Partner with sales and cross-functional teams to drive demand, pipeline, and revenue

Job Description

Responsibilities

Oversee Packet Fusion brand positioning, ensuring consistency across all touchpoints, platforms, and collateral.
Lead end-to-end planning, execution, and analysis of integrated marketing campaigns across digital, social, email, and traditional channels.
Create and maintain a marketing calendar to deliver targeted content.
Implement and manage all digital marketing platforms, including SEO, WordPress, Microsoft Dynamics (Marketing), video, and social media.
Analyze marketing performance and adapt strategies for continuous improvement.
Maintain a strong understanding of trends, technologies, and buyer priorities across cloud communications, cybersecurity, managed services, digital transformation, and AI.
Collaborate with cross-functional teams such as sales, channel vendors, and third-party resources to align marketing strategies.
Partner with sales leadership to develop demand-generation programs that support pipeline and revenue goals.
Own marketing operations, including Microsoft Dynamics, campaign automation, lead management, reporting, and database quality.
Develop sales enablement materials, including presentations, case studies, email campaigns, landing pages, and customer communications.

Requirements

Demonstrated ability to identify marketing KPIs and measure results.
3-8+ years of B2B marketing experience, preferably in technology, telecommunications, cloud, cybersecurity, or managed services.
Understanding of how to make updates and maintain web content in WordPress
Proficiency with AI tools (Claude, ChatGPT, Gemini)
Graphic design capabilities in software such as Canva
Proficiency or ability to learn video editing software
Ability to craft LinkedIn and other related social media posts to drive brand awareness and validate expertise
Excellent written and verbal communication skills
Foundational knowledge of the logic and mechanics behind search engine optimization (SEO)
Experience using CRM and marketing automation platforms, preferably Microsoft Dynamics 365 and Apollo.

Packet Fusion

Strategy should drive technology decisions, and it's crucial to have an IT advisor who knows how to evaluate, implement, and manage technology so you multiply your efforts and accelerate business outcomes. Packet Fusion is an IT Advisory firm committed to helping you do more with less. With a dedicated army of researchers, solution architects, and top-tier vendors, we guide you to the right IT solutions for your current and future needs.

Founded in 2002

Pleasanton, California, USA

60 employees (1 in marketing)

www.packetfusion.com