Responsibilities

• Execute and optimize digital marketing programs across core owned channels including SEO, website management, and email marketing.
• Create and optimize website content, landing pages, and blog posts with SEO and AI-driven search (AEO) best practices in mind.
• Identify and troubleshoot website issues, partnering with the dev team to resolve and improve performance.
• Plan, write, and manage email marketing campaigns, including segmentation, nurture flows, and performance optimization.
• Conduct audience research, keyword analysis, and competitive audits to inform content strategy and site improvements.
• Monitor analytics (GA4), track KPIs (traffic, engagement, conversions), and use data to drive continuous optimization.
• Collaborate with web dev to ensure accurate tagging via Google Tag Manager.
• Managing an editorial calendar for blog posts, landing pages, and email campaigns to ensure consistent content output.
• Collaborate with social, creative, and title marketing teams to support broader campaigns and repurpose content.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 3-5 years of experience in digital marketing, website management, SEO, or email marketing.
• Experience managing website content and backend systems (CMS), including publishing, updates, and basic troubleshooting.
• Strong writing and content skills, with an understanding of SEO and user experience.
• Experience with analytics and performance reporting to inform optimizations.

Preferred

• Experience with ActiveCampaign and Builder.io or similar website tools and software.
• Familiarity with conversion optimization and website tagging (Google Tag Manager).
• Experience using Airtable for project or content management.

Benefits

• 100% employer-paid health benefits
• paid parking
• paid parental leave
• flexible PTO
• paid holidays
• Class Pass membership
• a paid Audible subscription
• a flexible hybrid work environment