Drive data strategy and operations for targeted marketing, owning data integration, hygiene, and analytics to enable personalized campaigns in HubSpot and cross‑tool workflows.

• Own data strategy, integrations, and dashboards to support marketing campaigns.
• Gather, clean, enrich, and integrate data from multiple sources into HubSpot.
• Maintain data accuracy, consistency, and completeness across all marketing systems.
• Set up and manage data flows between HubSpot and other tools, including sales automation and ABM platforms.
• Research, evaluate, and manage data sources and tools to support campaign development and improve efficiency.
• Identify trends and performance drivers, support campaign measurement and experimentation, and provide actionable optimization recommendations.
• Provide analysis and insights for strategic projects such as TAM identification and pipeline modeling.
• Maintain CRM hygiene, automate workflows, and develop dashboards for marketing and sales performance tracking.