Responsibilities

• Build and own OnSpot's marketing strategy across B2C (patients) and B2B (businesses, communities) channels
• Develop and execute campaigns to drive patient appointments, corporate partnerships, and community events
• Manage digital marketing: SEO, Google Ads, paid social, email, and content
• Own social media presence across Instagram, Facebook, and LinkedIn
• Build and manage a CRM and marketing automation system from scratch
• Create marketing materials: one-page flyers, decks, email sequences, and landing pages
• Develop and execute a PR and media strategy, building on OnSpot's existing news coverage
• Track, analyze, and report on marketing performance and ROI to leadership
• Manage marketing budget and external vendors (agencies, designers, photographers)
• Over time, hire and manage a marketing team as the company scales

Requirements

• 3–6+ years of marketing experience, with at least some B2B marketing background
• Proven experience building or owning a marketing function independently
• Strong digital marketing skills: SEO, Google Ads, Meta Ads, email marketing
• Experience with CRM and marketing automation platforms (HubSpot, Salesforce, or similar)
• Excellent written and verbal communication skills
• Data-driven mindset and comfort with analytics and reporting
• Self-starter with strong project management skills and ability to juggle multiple priorities

Preferred

• Experience in healthcare, wellness, or a regulated industry
• Experience marketing to HR/benefits audiences or community organizations
• Familiarity with video content creation and short-form social media
• Experience in a startup or high-growth environment
• Florida market knowledge a plus

Benefits

• Health insurance
• Meaningful work, your marketing will directly contribute to finding and treating skin cancer
• Full autonomy to build something from scratch with complete leadership support
• Opportunity to grow into a senior leadership role as the company scales