Responsibilities

• Support execution of the comprehensive and strategic marketing plan that supports the hotel's business goals and the customer journey (spanning group, leisure, local, and the business traveler).
• Ensure the cohesive storytelling of the resort’s offerings, experiences and unique positioning are pulled through across all sales and marketing touchpoints to consumers.
• Support execution of an annual marketing plan; update the plan quarterly/monthly based on business need . Ensure the plan drives awareness and demand across customer segments, in both a pre-opening and operating environment.
• This holistic plan will include B2C and B2B marketing, public relations and digital channels to drive awareness/buzz, revenue and generate meeting and catering leads across owned and influenced channels (or platforms).
• This position is accountable for the creation, planning and performance of all media.
• Collaborate closely with the Director of Sales and Marketing and other department personnel to execute a calendar (content, promotional, programming/activations).
• Work closely on the annual budget/planning process for the upcoming year. Work within the designated marketing budget, including forecasting and reconciling of expenses, and support annual marketing budget planning based on ROI from initiatives executed.
• Collaborate with director of resort marketing on budget execution, social media content calendar, advertising fulfillment and creative direction over the course of the year.
• Spearhead social media engagement for the Omni Louisville channels, ensuring compliance and collaboration with appropriate stakeholders .
• Leverage the corporate brand, marketing and digital and CRM/Loyalty team for maximum efficiency. Support local traditional and social media influencer relationships, including co-hosting media events and coordinating logistics across the PGA Frisco campus with key applicable partners.