Responsibilities

• Application Marketing Execution: Develop and execute marketing programs that position Evident technologies within partner systems, clearly articulating application value and integration benefits.
• Go-to-Market Enablement: Support go-to-market execution by translating product capabilities into clear messaging, positioning, and sales enablement aligned to partner use cases.
• Content Development: Lead development of application-focused marketing content including solution briefs, integration examples, technical overviews, visuals, and web content.
• Cross-Functional Collaboration: Partner with product management, applications, sales, and regional teams to ensure marketing materials accurately reflect customer stories.
• Campaign Execution: Execute targeted marketing programs focused on awareness, credibility, and opportunity support focused on solution selling and partnership.
• Event & Partner Support: Support events, partner meetings, demonstrations, and joint marketing activities in collaboration with global and regional teams.
• Content Management: Manage and maintain global marketing content in enablement systems, ensuring consistency, accuracy, and relevance.
• Market & Application Insights: Gather market, application, and competitive insights to refine messaging and prioritization.
• Performance Tracking: Track marketing effectiveness using enablement adoption, engagement, and opportunity-support indicators, and optimize accordingly.