Responsibilities

• Support the development and execution of integrated, multi-channel marketing strategies and campaigns across email, web, social media, and digital platforms to drive engagement and conversions
• Translate program and organizational goals into clear campaign strategies, messaging frameworks, and tactical execution plans
• Develop audience segmentation strategies and personalized marketing journeys to improve targeting and engagement
• Monitor campaign performance and proactively make real-time, data-informed optimizations to improve results
• Conduct post-campaign analysis and provide actionable insights and strategic recommendations to inform future marketing efforts
• Apply testing and experimentation strategies (e.g., A/B testing, messaging optimization) to continuously improve campaign performance
• Collaborate with cross-functional teams to align marketing strategies and campaigns with program priorities, event strategies, and organizational goals
• Partner with the Creative Studio to develop and execute marketing assets, ensuring alignment with campaign strategy, messaging, and brand standards
• Translate campaign strategies into clear creative direction, briefs, and feedback to support effective execution
• Support the development and execution of marketing strategies for NEI conferences, workshops, and industry events, including campaign execution, messaging development, and promotional strategy
• Review and manage event webpages and landing pages to ensure accuracy, strong calls-to-action, and optimized user experience
• Monitor registration performance and adjust campaigns as needed to support attendance goals
• Draft campaign messaging, scripts, and high-level concepts for video and multimedia content
• Lead the planning and alignment of video and multimedia marketing initiatives in collaboration with internal teams and external partners
• Support membership marketing initiatives by contributing to strategy development and developing targeted communications that promote member value, engagement, recruitment, and retention
• Assist in building and optimizing automated marketing journeys for members and prospective members
• Utilize marketing automation, CRM/AMS platforms, and digital tools to execute campaigns, manage audiences, and report on performance
• Leverage AI-enabled tools to enhance content development, campaign insights, and workflow efficiencies, while staying current on emerging marketing trends and technologies
• Coordinate timelines, workflows, and deliverables across teams using project management tools
• Manage relationships and deliverables with external vendors and partners as needed