Responsibilities

• Designs and implements integrated, multi-channel marketing strategies aligned with organizational priorities, using audience insights and data to drive results.
• Fosters cross-departmental alignment and collaboration, ensuring marketing is effectively integrated into program planning, enrollment cycles, and key organizational initiatives.
• Serves as brand steward, ensuring consistency in voice, visual identity, and messaging across all platforms, programs, and touchpoints.
• Partners with other departments and leaders to identify growth opportunities and translate organizational priorities into effective marketing initiatives.
• Establishes priorities and allocate resources, including budget, time, and team capacity, to maximize impact and return on investment.
• Oversees storytelling, content strategy, and communications channels including digital, email, social, web, and print to strengthen engagement and audience connection.
• Builds and optimizes marketing systems and infrastructure, including CRM integration, campaign workflows, and analytics to support efficient and scalable execution.
• Tracks, analyzes, and reports on performance, translating data into actionable insights that improve strategy, conversion, and decision-making.
• Manages and develops the marketing function, including staff, contractors, and agency partners, providing clear direction, accountability, and professional growth.
• Supports leadership and strategic planning efforts by contributing a marketing and communications perspective to broader institutional priorities.

Requirements

• Bachelor’s degree is required; Bachelor’s Degree in marketing, communications, business or related field is preferred.
• 5+ years of experience working in marketing
• 3+ years of experience developing multi-channel marketing communications content, including hands-on copywriting, editing, and art/design direction
• 3+ years of budget forecasting and management experience
• Excellent attention to detail
• Excellent analytical and project management skills
• Self-starter driven to execute and continually improve
• Ability to build collaborative and supportive cross-functional relationships
• Hands-on graphic design experience preferred
• Knowledge and experience in the medical field preferred

Preferred

• Fluent reading, writing and speaking in Cantonese is highly preferred.
• Fluency in other languages is an asset.

Benefits

• Competitive benefits, including free medical, dental and vision insurance for employee, spouse and/or children; and company contribution to 401(k).